1970s Oscars Style: Everything You Need To Know To Get The Look

I always look forward to the Oscars, not really to find out who won what, but to greedily drink in the fashions! In recent years we’ve seen 1970s styles sneaking back onto the red carpet, with plunging necklines, bell sleeves, ruffles and maxi dresses starting to make regular appearances (just HOW fabulous Julianne Moore looked in that plunging Tom Ford column dress at the 2015 Baftas? Classic 70s style at it’s best).

For people who don’t want to go down the Kardashian route of flashing as much flesh as possible, the 70s provides some fabulous fashion inspiration. It was a decade which thew off the uniformity of formal wear that we saw on Hollywood stars of the 1950s (the classic cinched waist, past-knee-length gown paired with long gloves as seen on Sophia Loren, Grace Kelly, Audrey Hepburn etc). The 70s celebrity embraced a relaxed, more individual look. This was a time when red-carpet events were much rarer than today and celebrity stylists were almost unknown. Celebrities wore whatever they liked, whether it was a maxi dress, a crochet hat, or something they made themselves, and we saw some much-welcome individuality.

Admittedly, not all of these looks were successful, but you could say exactly the same now, and I for one love the 1970s Academy Award photos, with all the bright colors, and a fun causal but glamorous vibe that you rarely see at the Oscars today.

Take a look at our gallery of 70s red carpet style on Pinterest, and you’ll see what I mean. Also I’ve included a few genuine 70s dresses below which encapsulate the award ceremony vibe perfectly from that decade, with their beautiful  billowing fabric by Finish designer Vuokko (one of the principal designers for Marimekko). Which is your favoutie? Personally I adore the sleeves on the dress below.  The design is called “Tyrskyranta”: “tyrsky” is like an old name for storm, or actually the phenomena when water hits the shore or rocks heavily and “ranta” is the shore, and you can totally see how the sleeves evoke this when you move your arms!  Click on the photos below to see more pictures, and you can grab your own slice of amazing 70s glamour!

 

1970s Oscar style dress by Marimekko designer Vuokko

Stunning Vuokko Circle Cape Gown 1960s Taupe Wool Voile Iconic Design Finland One of a Kind 38 /8

Stunning 1970s Vuokko Suomi Finland Black & Blue Velvet Gown 1930s Style S-L

Stunning Vintage 1970s Vuokko Gown Fuchsia Pink Wool Voile Long Voluminous M

See more of our beautiful designer 1970s gowns here. and don’t forget to comment below and let us know which is your favorite!

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A Brief History of Vintage Swimwear: From Baggy Knits to String Bikinis

You can buy swimwear in any style imaginable now, from the tiniest bikini to form-enhancing shape-wear swimsuits and even burqinis, but it hasn’t always been that way.  Here’s a brief history of modern swimwear, from it’s beginnings in the 1920s through to the 1970s.

1920s

The 1920s was the decade where swimwear first started to resemble the swimming costume we know today. The Twenties were a decade of female emancipation: long hair was bobbed short, hemlines got higher and higher and it got increasingly more acceptable for women to have careers. The new form-fitting swimwear reflected the spirit of the age. The style tended to be similar for both men and women, with a form fitted knitted tunic and shorts.

Swim suits tended to be made from wool jersey and suited the fashionable androgynous figure of the time.

Did you know: It was illegal in the US for men to swim with their chests exposed until the mid 1920s, and in some places this law lasted until the early 1940s!

Below: Maroon 1920s swimsuit with gold trim by G & M Gantner & Mattern Co. of San Fransisco.

1930s

Swimwear became a lot more feminine in the 1930s. The swimsuit evolved to be skirted, flared and much more flattering. Lastex (a stretchy elasticated cotton material) became fashionable and allowed for much more form-fitted styles which were popularized by Hollywood stars like Esther Williams. Two piece swimsuits and suits with cut-out panels were popular during the 1930s, although the bottoms were always high-waisted and wouldn’t show the navel.

Below: Original 1930s “bathing beauty” style swim suit, in a navy blue textured wool. It has a shaped bodice, a waistband, a short skirt and wool panty with unique braided straps fit into channels.

1940s

Nylon was invented in the late 1930s but because of the Second World War most nylon was used in the manufacturing of military supplies rather than in swimwear.

Corsetry was introduced into the swimming costume, by adding elasticated panels and boned bodices and materials used were mostlycotton or lastex.  People also made their own swimming costumes from whatever they had at home due to rationing and fabric shortages.

The first true bikini was unveiled by designer Louis Reard in Paris in 1946. Two-piece swimsuits had been worn in the past, but this was the first string bikini. Reard claimed that a true bikini would be small enough to pass through a wedding ring and it was seen as very scandalous at the time.

Below: Beautiful vintage 1940s blue cotton swimsuit with boned bodice, back zip and adjustable straps.

 

1950s

All in one swimsuits were the most popular style during the 1950s, especially since they now included built in bras and more support than ever. Strapless styles were fashionable along with bright tropical prints which just hadn’t been available during the wartime years.

Below: Lovely vintage 50s cotton bathing suit from Catalina, in a great abstract print of brown and gold with black and white accents. It has a “Bubble butt”, so called because the bottom and legs are elasticized to create that look.

1960s

Nylon and Lycra really molded the shape of 1960s swimwear. The introduction of those fabrics allowed for much stretchier form-fitting styles, and swimsuits became more risque to compete with the bikini.

In 1964 Rudi Gernreich designed the topless ‘monikini’ which caused great controversy and was even denounced by the Vatican.

Below: Vintage 1960s stretch bikini with round formed hard cups in the bra; it is adjustable with buttons. Bottom has boy leg style, pull on by Catalina (who founded the Miss USA and Miss Universe beauty pageants as a way of promoting their products).

 

1970s

By the 1970s the shape of swimsuits was pretty much the same as now, but with new features like front zippers and mesh panels add extra sex appeal.

Below: A 1970s “Wet Look” swimsuit which looks like liquid chocolate! Its a one piece maillot with a white metal zip front, and boy leg styling.

Feeling inspired? Why not grab yourself an original vintage swimsuit in store now?